Case Study: DRHAA achieves 9.8M views and ultra‑low €0.006 CPV for youth Covid‑19 awareness with TikTok for Business

Helping the DRHAA drive awareness around protecting yourself and others during the Covid-19 pandemic

DRHAA, which manages recruitment, training and administration for the French Air Force, needed to raise awareness among young people in France about COVID-19 safety in 2020. They partnered with TikTok for Business and used TikTok's In-Feed Auction Ad format to target 18–34 year olds with a sound-on, full-screen creative.

Working with agency Dentsu Public, DRHAA and TikTok for Business ran a playful video of two officers demonstrating public guidance through dance to maximize reach; the campaign delivered 9.8 million views at a cost per view of €0.006, well below the French benchmark, achieving efficient scale and strong awareness.

DRHAA