Case Study: SunExpress achieves 33M+ impressions and 120K clicks to build brand awareness across Turkey and Germany with TikTok for Business

Helping SunExpress build brand awareness for their airline across Turkey and Germany

SunExpress, a Turkish‑German airline based in Antalya operating scheduled and charter flights to over 50 destinations, wanted to build brand awareness and spread an upbeat message across Turkey and Germany as travel adapted during the pandemic. They partnered with TikTok for Business to reach travel‑ready audiences using In‑Feed Auction Ads managed through TikTok Ads Manager.

TikTok for Business, with campaign implementation and optimization by Territory Media’s social advertising team, ran an engaging original In‑Feed Auction Ad that leveraged the platform’s algorithm to target efficiently. The campaign reached more than 33 million people, drove over 120,000 visits to SunExpress’s landing page, delivered efficient, non‑duplicative reach, and led SunExpress to adopt an always‑on auction approach for the rest of the year.

Sunexpress