Case Study: Wethenew boosts ROAS and reduces CPA with TikTok for Business

Helping sneaker and streetwear brand Wethenew generate hype and sales across France

TikTok for Business worked with Wethenew, a Paris-based sneaker and streetwear resale platform, to help the brand generate hype and drive sales across France. Wethenew needed an authentic way to reach a new audience and improve performance while promoting its limited products.

TikTok for Business implemented Dynamic Showcase Ads with a homemade template, paired with a conversion campaign optimized for complete payment or value-based optimization, plus Spark Ads for video views. The approach delivered strong results, including an 86% reduction in CPA in June versus December and a 476.7% increase in ROAS in June versus December, with ROAS reaching 5.8X higher in June than in December.

Wethenew