Case Study: PURELEI achieves 100% ROAS increase with TikTok for Business Smart+

Helping raise awareness around the PURELEI brand and its International Women’s Day campaign in Germany

PURELEI, a performance-driven jewelry e-commerce brand, wanted to improve ROAS for both existing and new customers while also increasing conversions. Working with TikTok for Business, the company used the adtribute platform to track users and unify data, but needed a better way to measure and optimize performance across campaigns.

TikTok for Business helped PURELEI implement Smart+ campaigns to automate campaign management, optimize creative delivery, and streamline setup and maintenance. The approach led to a 100% increase in ROAS, a 58% increase in new customer ROAS, and an 89% increase in conversion volume, while also reducing CPA and helping PURELEI scale more efficiently.

Purelei