Case Study: ActionAid boosts awareness and donations with TikTok for Business

Helping raise awareness around International Day for the Elimination of Violence against Women

ActionAid, one of the world’s largest international NGOs, wanted to raise awareness for its “Spose Bambine” campaign and reach a brand-new audience across Italy. To do this, it partnered with TikTok for Business using TikTok Ads Manager to create an engaging campaign that could build interest and drive action.

TikTok for Business and ActionAid worked with FIND to launch an authentic In-Feed Ad campaign featuring a to-camera video placed in For You feeds across Italy. The campaign delivered more than 64,000 new website visits and generated over 6.7% of the charity’s online campaign conversions, leading to plans for a long-term, always-on collaboration.

ActionAid