Case Study: Abbott Lyon increases order value and ROAS with TikTok for Business

Helping personalised jewellery and accessories brand Abbott Lyon attract new customers

Abbott Lyon, a personalised jewellery and accessories brand, wanted to reach new users and drive online sales with low customer acquisition costs. Working with TikTok for Business and its agency Adsventure, the brand looked to attract high-quality customers while growing revenue from its Shopify-powered store.

TikTok for Business used Value-Based Optimisation for web conversion ads, alongside In-Feed Ads and SparkAds, to help Abbott Lyon reach high-value shoppers with native, trend-led creative. The campaign delivered a 31% increase in ROAS, a 13% increase in order value, and a 20% decrease in CPA, leading Abbott Lyon to adopt TikTok as an always-on channel.

Abbott Lyon

James Bertram

Digital Marketing Manager