Case Study: Chiquilín achieves strong reach and clicks with TikTok for Business

Helping one of Spain’s favourite biscuit brands promote their new look to young people across the country

TikTok for Business helped Chiquilín, one of Spain’s most popular biscuit brands, launch its new look and celebrate more than 90 years of the brand’s history. The main challenge was visibility: Adam Foods needed to introduce Chiquilín’s refreshed image to the right audience in a highly impactful way.

Using TikTok Ads Manager, TikTok for Business ran an In-Feed Auction Ad campaign that featured a dance-led video and sent viewers to a brand showcase on YouTube. Over four weeks, the campaign reached 1,360,931 people and generated 59,411 clicks, delivering a 0.75% CTR and a highly successful launch for the new look.

Chiquilín