Case Study: Magnetic Moon boosts music streams and reach with TikTok for Business

Helping Magnetic Moon boost music streams and attract new audiences with Spark Ads, and Hashtag Targeting

TikTok for Business helped Magnetic Moon, an independent record label and production house, promote a refreshed 2022 track for artist Rob Garza. The goal was to reach new TikTok audiences and increase song streams on Spotify, while overcoming the challenge of driving traffic smoothly from social content to streaming platforms.

TikTok for Business used Spark Ads, interest and behavior targeting, hashtag targeting, and deeplinking to boost organic content and drive users to Spotify. In less than a month, the campaign generated 541K video views, reached 255K people, and delivered a 0.66% click-through rate, helping Magnetic Moon see a strong uptick in streams and traffic.

Magnetic Moon

Rob Garza

Artist