Case Study: Telecoming achieves 13.6M impressions and 168,790 conversions for global Gen Z app launch with TikTok for Business

Helping leading European tech company Telecoming launch a new app to a young audience around the world

Telecoming, a Madrid-based tech company, launched LIWE, an app that lets users create live wallpapers and wanted to reach Gen Z worldwide. They partnered with TikTok for Business, using TikTok Ads Manager to find an efficient, native channel for international app installs and to design creatives suited to the TikTok ecosystem.

TikTok for Business ran In-Feed Auction Ads—10-second clips showcasing LIWE—and moved campaigns from generic installs to App Event Optimization while integrating Telecoming’s MMP with TikTok’s private attribution API. The campaign generated 13.6 million impressions, over 382,000 clicks and 168,790 conversions, delivering efficient spend and strong user acquisition results.

Telecoming