Case Study: EAE Business School achieves 4.2M video views and 15K+ clicks with TikTok for Business

Helping EAE Business School promote its bachelor’s degree programs to potential new students across its Barcelona campus

EAE Business School turned to TikTok for Business to promote its bachelor’s degree programs to prospective students in Spain, with a specific need to reach the right young audience in Catalonia and the Balearic Islands just ahead of university enrollment. The school’s challenge was to build awareness and drive traffic to its website efficiently across a large potential TikTok audience using targeted, timely ads.

TikTok for Business deployed In-Feed Auction Ads via TikTok Ads Manager, leveraging age and geolocation targeting and algorithmic optimization (with Adsmurai handling segmentation and creative execution) to serve short dynamic videos featuring campus footage and program information. The campaign generated close to 4.2 million video views, more than 15,000 clicks, and achieved a cost per mille of €0.56, successfully raising EAE Business School’s profile during the enrollment period.

EAE Business School