Case Study: Rattix achieves 28M impressions and 23K+ new followers with TikTok for Business

Helping car sales company Rattix launch its new brand identity

TikTok for Business helped Rattix, an Italian car dealership, support its rebrand from Ratti Auto to Rattix while building a stronger presence on TikTok. The company wanted to stand out as a young, creative, and unconventional automotive brand and use the platform to reach new audiences.

Using TikTok for Business Spark Ads, Rattix boosted organic TikTok videos to targeted audiences and drove traffic to its rebranded website with a conversion objective. The campaign generated more than 28M impressions, over 117K clicks, and 23K+ new followers, helping Rattix expand its reach and differentiate itself in the automotive industry.

Rattix