Case Study: HEAD boosts brand awareness and website sessions with TikTok for Business

Helping build brand awareness and hype for HEAD amongst a new audience in Austria

TikTok for Business helped HEAD Sport, a major European winter sports equipment brand, launch its 21/22 ski season campaign in Austria. The challenge was to build awareness and excitement for HEAD’s ski gear among a new audience while encouraging people to get outside and engage with winter sports.

TikTok for Business used a TopView to drive mass awareness and In-Feed Ads to retarget interested users to head.com, supported by creative that highlighted skiing’s evolution and the new Oblivion Freestyle skis. The campaign generated 2.8 million impressions, a 4.3% CTR, and a 620% increase in website sessions, while also reaching more than 10% of Austria’s population in a single day.

Head