Case Study: BMW boosts EV awareness and engagement with TikTok for Business

Helping BMW Motorrad launch of its latest motorbike to TikTok users across Germany

BMW wanted to change consumer perceptions around electric vehicles and build awareness and consideration for its EV range by showing that electric driving can be just as thrilling as traditional engines. To do this, BMW worked with TikTok for Business on a campaign designed to appeal to TikTok users and showcase its electric lineup.

TikTok for Business partnered with Uncovered to create the “Electric Thrill” campaign, featuring creator-led chase content, niche vertical films, and ad products including Top Feed and Focused View ads. The campaign delivered strong results versus standard TikTok non-Spark Ads, including a 137% video completion rate, a 130% increase in 6-second views, and a 49% lift in average watch time per video view.

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