Case Study: gitti conscious beauty achieves 21M+ impressions and 19.8% CTR with TikTok for Business TopView

Helping a German conscious and sustainable beauty brand spread a message of self-love for Valentine’s Day

gitti conscious beauty, a German conscious and sustainable beauty brand known for its vegan nail colour, wanted to spread a message of self-love rather than romantic love for Valentine’s Day 2021 and drive traffic to its website. To reach a young TikTok audience they worked with TikTok for Business and chose the TopView ad format to deliver an immersive, sound-on experience.

TikTok for Business produced a TopView spot featuring popular creator Theo Carow, a unique soundtrack and a “Buy now” call-to-action that sent viewers to gitti’s site. The campaign ran on 31 January and delivered more than 21 million impressions, an average watch time of 13.37 seconds per user and a 19.84% click-through rate, driving thousands of visits and strong engagement.

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