Case Study: Gutkind achieves bestseller success with TikTok for Business

Gutkind - Customer Case Study

Gutkind, an international publishing house in Copenhagen, wanted to launch *The Gilded Ones* to a younger audience and get the title onto Denmark’s bestseller list. To do so, the company worked with TikTok for Business and agency Opvaekst, using TikTok as the sole platform for the campaign and aiming to tap into the #BookTok community.

TikTok for Business helped Gutkind promote organic TikTok posts through Spark Ads, creating native, engaging content that featured the book in an authentic TikTok style. The campaign delivered 1.6 million impressions, reached 280,000 users, and generated an average watch time of 24 seconds, while also driving a rise in online and in-store sales that helped the book reach Denmark’s bestseller lists within weeks.

Gutkind

Josefine Fahlmann Kristensen

Marketing project manager