Case Study: Partymachines grows TikTok traffic and audience with TikTok for Business

Growing a strong TikTok audience for leading foam machine manufacturer

Partymachines, a leading foam machine manufacturer, used TikTok for Business to expand beyond organic social and reach more of its core audience of rental companies, small business owners, and entrepreneurs. After quickly growing a large TikTok following through organic content, the company wanted to lower CPC and turn its TikTok presence into a stronger sales channel.

TikTok for Business helped Partymachines run a Reach campaign using Spark Ads, promoting top-performing organic videos with native In-Feed ad formats and granular audience targeting. By connecting Shopify to TikTok and adding a Shopping Tab to the profile, Partymachines created a smoother shopping experience and gained measurable results: a $0.10 CPC and a 620% increase in TikTok traffic, alongside a community of 1.2 million+ followers and 23.1 million likes.

Partymachines

Abraham Shaheen

Chief Marketing Officer