Case Study: Off-White achieves 33M+ TopView views and 30K+ new followers with TikTok for Business

Giving the TikTok community exclusive access-all-areas to Off-White™’s FW22 & “HIGH FASHION” c/o Virgil Abloh collections – LIVE

Off-White partnered with TikTok for Business to celebrate Virgil Abloh’s vision by giving the TikTok community exclusive all-access access to its FW22 and “HIGH FASHION” collections show in Paris. The challenge was to generate mass awareness and hype around the event while making the launch feel authentic and immersive.

TikTok for Business supported Off-White with a branded TikTok LIVE stream of the full event, plus TopView, In-Feed Ads, banners, push notifications, and geo-targeted live promotion to drive viewers to the broadcast. The campaign delivered more than 33 million TopView video views, over 100,000 LIVE stream views, more than 1 million hub page visits, and 30,000 new followers in just three days.

Off-White