Case Study: Curiously Cinnamon achieves mass brand awareness with TikTok for Business (9.8M+ views, 15.65% engagement)

Generating mass brand awareness for a breakfast favourite with cereal lovers all over TikTok

Curiously Cinnamon, Nestlé’s cinnamon whole-grain square cereal, set out to drive mass brand awareness among cereal lovers on TikTok. To achieve this, they partnered with TikTok for Business and agency Zenith to promote the brand using TikTok ad products including screen-dominating TopView placements and native In-Feed Ads.

TikTok for Business delivered a campaign featuring animated creative and integrated OpenSlate verification for brand safety; the effort generated more than 9.8 million video views, over 2.4 million clicks, a 15.65% TopView engagement rate, and 99.73% of impressions verified as brand safe. These measurable results showed strong audience interest and helped expand Curiously Cinnamon’s awareness on the platform.

Curiously Cinnamon