Case Study: Sony Pictures achieves 35M+ impressions with TikTok for Business

Generating mass awareness in a verified brand safe environment for Sony Pictures’ latest release in Spain

Sony Pictures Entertainment worked with TikTok for Business to build awareness for the release of Uncharted in Spain while keeping the campaign brand safe. The goal was to reach a broad audience for the film launch without compromising on content suitability.

TikTok for Business ran In-Feed Ads using official trailer creative and the Inventory Filter Solution to place ads alongside verified brand safe content, with Zefr used to measure safety. The campaign generated over 35 million impressions, 118,000 clicks, and a 99% verified safe delivery rate, delivering strong reach and engagement for Sony Pictures Entertainment.

Sony Pictures