Case Study: Friends & Brgrs achieves mass awareness with TikTok for Business

Generating mass awareness for restaurant chain Friends & Brgrs

Friends & Brgrs, a fast-growing Finnish restaurant chain, wanted to build on its recognition as the country’s most interesting fast-food brand and generate mass awareness. They turned to TikTok for Business to help them reach a broad audience with engaging, brand-building content.

TikTok for Business worked with Friends & Brgrs and Genero agency to run In-Feed Ads in TikTok Ads Manager using a video view objective, amplifying the best-performing organic videos to maximize reach. The campaign delivered more than 4.4 million paid impressions, a 32.9% view-through rate, a 0.82€ CPM, and over 1 million organic views, reaching more than a third of social media users in Finland.

Friends & Brgrs