Case Study: Hansaplast achieves 11M+ impressions and 23.9% ad recall lift with TikTok for Business

Generating mass awareness for one of the world’s most trusted wound care brands whilst spreading an important message around diversity

TikTok for Business worked with Hansaplast, a trusted wound care brand, to build mass awareness while sharing an important message about diversity. The company also wanted to monitor brand suitability throughout the campaign, and used TikTok to reach audiences in a way that felt native to the platform.

TikTok for Business ran In-Feed Ads through TikTok Ads Manager, collaborating with German creators to speak directly about their experiences and the importance of skin tone products. The campaign delivered over 11 million impressions, a 97.8%-99.5% verified safe delivery rate, and a 23.9% lift in ad recall, along with a 9.9% lift in favourability and a 6.7% lift in purchase intent.

Hansaplast