Case Study: Actimel achieves mass awareness and sales uplift with TikTok for Business

Generating mass awareness for Actimel and igniting nostalgia with millennials on TikTok

Danone’s Actimel wanted to build mass awareness for its fermented milk drink, spark nostalgia among millennials, and keep the campaign brand-safe. To do this, the brand partnered with TikTok for Business, using creator-led advertising on TikTok to reach the right audience in a native, engaging way.

TikTok for Business worked with French creators to produce humorous flashback-style videos, then amplified them with Top Feed and In-Feed Ads using a video view objective, alongside IAS brand-safety verification. The campaign generated over 42 million impressions, a 42% 2-second completion rate, 98.9% verified brand-safe impressions, and business lift including a 30% sales increase, 9% demand uplift, 28.5% higher ad recall, and a 4.6% lift in familiarity.

Actimel

Thibaud Rivals

Senior Digital & Media Manager