Case Study: Clarins boosts e-commerce performance with TikTok for Business

Generating mass awareness and engagement for Clarins in Sweden

Clarins partnered with TikTok for Business to accelerate its e-commerce growth during the Black Friday period and strengthen its performance marketing strategy on TikTok. The brand was looking to drive more efficient acquisition and improve the match between product visibility and purchase intent.

TikTok for Business implemented Smart+ Catalog and a creative rechallenge approach to optimize conversion performance. The results were strong: ROAS increased by 2.2x, CPA fell by 51% versus Clarins’ previous conversion campaign, and conversion rate rose by 133%, helping Clarins build a more mature and effective long-term TikTok performance strategy.

Clarins

Suzanne Jaeger

Head of Media & PR