Case Study: Biohaven Pharmaceuticals achieves 100,000+ TikTok follows and 14M+ impressions with TikTok for Business

Generating follows for migraine medication Nurtec® ODT in a brand safe environment

Biohaven Pharmaceuticals aimed to cultivate a community on TikTok and raise awareness for its migraine treatment Nurtec® ODT while making sure advertising ran in a brand-safe environment. Working with Klick Health and TikTok for Business, the brand participated in the Inventory Filter beta to ensure its playful messaging would appear adjacent to content suitable for its audience.

TikTok for Business combined a playful cat video creative with age and interest targeting, retargeting, and the Inventory Filter for Performance Objectives to deliver ads in a safer inventory. The campaign drove more than 14 million impressions, achieved a 98.9% brand safe delivery rate, and generated 100,000 follows.

Biohaven Pharmaceuticals