Case Study: KFC achieves 20% app sales growth with TikTok for Business

Generating awareness for KFC’s brand new menu item in the UK

KFC Mexico worked with TikTok for Business to accelerate app-driven sales growth and increase year-over-year revenue through a performance-focused digital strategy. The brand wanted to boost in-app home delivery orders while reaching audiences that matched KFC’s playful, irreverent personality and turning engagement into measurable business results.

TikTok for Business helped KFC Mexico run an always-on campaign using In-Feed Ads, Spark Ads, and Interactive Add-Ons, supported by cat-themed creative, FOOH videos, interest and behavior targeting, and retargeting of high-intent users. From May to December 2024, the campaign delivered a 20% increase in app sales, 3x campaign revenue versus previous benchmarks, and 4x campaign transactions, showing strong conversion efficiency and meaningful business impact.

KFC

Magdalena Legosz

Performance Lead