Case Study: Evermée boosts awareness and engagement with TikTok for Business

Gaining brand exposure for a SMB looking to co-create with TikTok creators

Evermée, the smart locket necklace brand, wanted to raise awareness in a crowded digital environment and connect with the right audience more authentically. Working with TikTok for Business, the company used the TikTok Creator Marketplace to find creators who matched a specific profile: male creators in relationships with mostly female followers.

TikTok for Business helped Evermée select creators from the Love & Dating category, prioritize average views over follower count, and publish creator-led videos with product-only compensation. The campaign generated 1.2 million views, 99.8K likes, an 8.22% average engagement rate, and a significant lift in web traffic, with estimated direct sales value of about $0.10 per TikTok view excluding remarketing.

Evermée