Case Study: Represent Clothing achieves high-quality lead generation with TikTok for Business

Fashioning high-quality prospects with a successful lead generation campaign

Represent Clothing, a British luxury streetwear brand, wanted to increase prospecting leads for its sale events and reach new potential customers beyond its existing channels. Working with TikTok for Business, the brand used TikTok Lead Generation campaigns to promote early access to its “Vault” sale, targeting audiences in the UK, USA, Canada, and the EU.

TikTok for Business helped Represent Clothing run lead generation campaigns using Spark Ads and prospecting audiences, with leads captured through the TikTok Leads Center and synced to its CRM. The campaign delivered 1.69M impressions, 10,303 clicks, and 694 high-quality leads, with 14% of those leads converting to purchases, generating £15,744 in revenue, a £4.30 ROAS, and a £38.94 cost per lead.

Represent Clothing

Harrison Kirkness

Digital Marketing Executive