Case Study: OPPO achieves mass awareness and high youth engagement for the F11 Pro with TikTok for Business

Enhance new product awareness and its unique features among young Malaysian consumers

OPPO, the smartphone maker known for mobile photography, wanted to create mass awareness and deep engagement for its new F11 Pro among young Malaysian consumers. To reach this audience it partnered with TikTok for Business and used a TikTok Branded Hashtag Challenge and Branded Music to showcase the phone’s low-light portrait capabilities.

TikTok for Business ran the #LightUpF11Pro campaign with bilingual branded music, prizes (including F11 Pro phones and cash), and official videos from two celebrities and two influencers demonstrating a “take a photo” gesture dance. Over the 6-day campaign the initiative drove more than 6 million video views, 7,000+ user-published videos and 326,000 likes, successfully introducing the F11 Pro to young Malaysians.

OPPO