Case Study: Tzuki Indonesia achieves 300%+ sales growth with TikTok for Business

Engaging consumers online through shared native experiences on TikTok

Tzuki Indonesia, a natural soap brand launched in 2020, needed to break through a crowded health and beauty market and build consumer trust and awareness. They partnered with TikTok for Business, leveraging TikTok In-Feed ads and the Smart Video tool to reach Indonesia’s captive TikTok audience.

TikTok for Business implemented authentic, sound-on vertical ads featuring product demos and creator reviews (with support from a local creative agency), driving strong engagement and trust. The campaign delivered a 300–400% increase in sales, up to 27 million impressions and 189,000 clicks, prompting Tzuki to move almost all of its marketing spend to TikTok.

Tzuki Indonesia