Case Study: Ozon achieves complete ad reporting and saves analyst time with TikTok for Business

Empowering Ozon to make datadriven decisions while lightening the workload of data analysts

Ozon, a Russian multi-category e-commerce platform, needed a more complete way to track mobile campaign performance across channels. Using TikTok for Business and its TikTok Marketing API, Ozon aimed to fill a missing gap in its reporting data: TikTok ad costs that were not being captured by partner integrations.

TikTok for Business provided a simple, well-documented API integration that allowed Ozon to build its own connection in about 14 hours total. The app review and access-token setup were fast, and within one business day the data was flowing into Ozon’s internal database and PowerBI reports. As a result, Ozon gained a complete view of campaign performance, improved decision-making, and reduced the workload on data analysts by centralizing marketing data for easier visibility.

Ozon

Maria N

Marketing Analyst