Case Study: Sanofi achieves 27M video views and 10.7% ad recall lift with TikTok for Business

Educating the community on the benefits of Dorflex UNO

Sanofi engaged TikTok for Business to establish a strong presence on TikTok in Brazil and quickly educate consumers about the benefits of its Dorflex UNO migraine medication. The challenge was to leverage Sanofi’s global brand while creating native-feeling, attention-grabbing content that would drive awareness and product consideration among Brazilian users.

TikTok for Business deployed a mix of its premium TopView placement and native In-Feed Ads with a "Learn More" CTA directing users to product information. The campaign delivered nearly 27 million video views and impressions, an average CTR of 18.8% and a 25.6% view-through rate, and lifted key brand metrics: +10.7% Ad Recall, +4.8% Brand Association and +7.8% Awareness.

Sanofi