Case Study: rebuy achieves lower CPC and higher engagement with TikTok for Business

Driving widespread engagement and awareness of the sustainable way to sell belongings

rebuy, a German re-commerce company focused on sustainability, wanted to build brand awareness and engagement among 25-44 year-olds while proving it could advertise more efficiently than other channels. TikTok for Business was the vendor, and the campaign used TikTok In-Feed Ads through TikTok Ads Manager with a reach objective.

TikTok for Business helped rebuy launch four In-Feed Ads, including one created with a popular TikTok creator, with creative tailored to feel native to the platform. The campaign delivered a 6x lower CPC, a 46% reduction in CPM, and a 0.26% CTR, with the creator-led ad performing best and showing that TikTok could drive efficient reach and strong engagement.

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