Case Study: Delissio drives upper-funnel awareness with TikTok for Business

Driving upper-funnel results for one of Canada's most loved frozen pizza brands

Delissio, one of Canada’s most loved frozen pizza brands, wanted to raise awareness for its new Crispy Pan Pizza and drive incremental reach among new audiences. With TikTok for Business, the brand looked to connect with Canadian consumers on TikTok using attention-grabbing creative that could support upper-funnel marketing goals.

TikTok for Business ran Delissio’s first awareness-focused TikTok campaign using repurposed in-house assets, combining One Day Max and standard In-Feed Ads for broad national reach. The campaign generated 6.55 million video views, 6.96 million impressions, and over 39,000 clicks, while also delivering a 9.8% lift in brand awareness and a 9.5% lift in ad recall at 95% confidence; 99.54% of impressions were verified brand safe.

Delissio