Case Study: Sour Patch Kids boosts CTR and consideration with TikTok for Business Display Cards

Driving strong consideration and efficient CTR with Display Cards

Sour Patch Kids partnered with TikTok for Business to promote its custom candy mix bags and drive stronger traffic and purchase consideration among its Gen Z audience. The brand wanted to build on its existing TikTok presence and try a new ad format to boost engagement and website visits.

TikTok for Business implemented In-Feed Video ads paired with the Display Card add-on, using organic creative from the brand’s TikTok account and tracking with TikTok Pixel Developer Mode. The campaign delivered strong results, including a +136% lift in click-through rate versus non-Display Card creative, +331% CTR versus TikTok benchmark, and more efficient cost metrics, including a +30% improvement in cost per click and +12% cost per impression.

Sour Patch Kids

Mili Laddha

Director of Marketing