Case Study: BlendJet drives sales and conversions with TikTok for Business Spark Ads

Driving Sales for Portable Blenders with TikTok Spark Ads

BlendJet, an e-commerce brand focused on portable blenders and healthy recipes, wanted to expand beyond organic TikTok content and capitalize on low competition in TikTok advertising. Working with TikTok for Business, the company saw an opportunity to reach a larger audience and drive more sales through the platform.

TikTok for Business helped BlendJet use interest- and behavior-based targeting to reach food and beverage audiences, while partnering with fitness and foodie creators to produce authentic recipe and “Live Hack” style videos. These creator-made assets were promoted as Spark Ads, resulting in more than 28 million impressions, 407,000 clicks, 12,000 conversions, and a 1.43% click-through rate.

BlendJet

John Zheng

Co-Founder & Chief Revenue Officer