Case Study: Hawkers achieves 6.46x ROAS with TikTok for Business

Driving sales for Hawkers in Spain

Hawkers, the sunglasses brand, partnered with TikTok for Business to drive sales in Spain. Their goal was to run a performance campaign and achieve at least a 2x ROAS using TikTok and In-Feed Ads.

TikTok for Business implemented a three-stage strategy combining nurturing, retargeting, and upper-funnel conversion campaigns, supported by Value-Based Optimisation and strong creative featuring beachside lifestyle imagery. The campaign delivered a 6.46x ROAS, reduced CPA by 77%, and increased conversion rate from 0.36% to 3.68%.

Hawkers