Case Study: Isle of Paradise boosts sales and ROI with TikTok for Business

Driving sales for Glow Drops by amplifying creator TikToks

Isle of Paradise, the beauty brand behind the world’s first 100% vegan and cruelty-free color-correcting self-tan, had already built a strong organic presence on TikTok and wanted to turn that momentum into paid performance. As its off-peak season approached, the brand partnered with TikTok for Business to develop its first paid campaign strategy for Glow Drops, aiming to increase demand and sales at Sephora.

TikTok for Business helped Isle of Paradise combine creator-led content, user-generated testimonials, and Spark Ads through TikTok Ads Manager, using the Traffic objective to drive clicks to Sephora’s landing page. By leaning into authentic creator storytelling and TikTok’s ad tools, the campaign delivered a 500% ROI, 45 million video views, a 1.1% click-through rate, and a 68% increase in weekly revenue versus the prior nine weeks.

Isle of Paradise