Case Study: Moss Ball Pets drives 4.6M views and over 1M engagements with TikTok for Business

Driving sales for an SMB looking to co-create with creators

Moss Ball Pets, an SMB selling quirky marimo “moss ball” pets, wanted to boost sales and brand awareness by reaching new customers on TikTok. The company chose TikTok for Business and the TikTok Creator Marketplace for its first TikTok campaign, aiming to work with creators whose audiences matched its target buyers.

Using TikTok for Business and the TikTok Creator Marketplace, Moss Ball Pets identified and co-created content with creators in home, garden, family, and parenting niches, while using marketplace tools to review audience demographics and engagement data. The campaign generated 4.6 million views, 1 million likes, and an average engagement rate of 22.76%, and Moss Ball Pets said it delivered more ROI than all of its other marketing platforms combined.

Moss Ball Pets