Case Study: Socialpoint drives profitable user acquisition with TikTok for Business

Driving profitable user acquisition for Socialpoint’s ever popular video game Dragon City

TikTok for Business worked with Socialpoint, a mobile game developer and publisher known for Dragon City, to help the brand acquire brand new users through a test-and-learn campaign. Partnering with Miri Growth, Socialpoint wanted to improve user acquisition and drive more efficient installs and conversions for the game.

TikTok for Business supported the campaign with In-Feed Ads in TikTok Ads Manager, audience testing, Value-Based Optimisation, and continuously refreshed native-style creative built around Dragon City gameplay and TikTok trends. The campaign delivered over 6,900 new paying users, a 1,068% increase in first-time app buyers, a 59% lower cost per action, and a 65% reduction in cost per install.

Socialpoint