Case Study: SLATE & TELL achieves 2X ROAS with TikTok for Business

Driving online sales and multiplying ROI with TikTok For Business

SLATE & TELL, a personalized jewelry brand, wanted to build awareness and consideration ahead of its peak holiday selling season while aiming for a 2X return on ad spend within six months. To help drive this goal, the brand used TikTok for Business and its Smart Video Creative Tool, along with In-Feed Ads, to promote its spring campaigns.

TikTok for Business helped SLATE & TELL reach 4 million users on the platform and generate 1,000 single-session add-to-carts. The campaign delivered a 2X return on ad spend within the desired timeline, with the customer noting that TikTok met its ROAS goals in days rather than months on other platforms.

SLATE & TELL

Isaac Gad

Chief Executive Officer