Case Study: Mindler drives app installs and lowers CPA with TikTok for Business

Driving new users and installs for Swedish mental health app Mindler

Mindler, a Swedish mental health app, wanted to reach new users, increase app installs, and raise awareness for its service that connects people with licensed psychologists. TikTok for Business helped Mindler pursue this goal using Spark Ads on TikTok.

TikTok for Business created a set of Spark Ads featuring Mindler’s own psychologists, who explained how the app works and why therapy and mental health support matter. The campaign delivered strong engagement and drove a 47.5% lower CPA than other platforms, along with 149K+ likes, 2,500 comments, and 76K+ profile visits.

Mindler