Case Study: SNOCKS achieves 4x higher ROAS with TikTok for Business post-purchase surveys

Driving new conversions and sales through Shopify for German underwear brand SNOCKS

Snocks, a German apparel brand, wanted to identify its top-performing channels ahead of Black Friday and better understand the true effectiveness of its TikTok spend. To do this, the company worked with TikTok for Business and used post-purchase surveys to compare campaign performance against click-based attribution.

Using TikTok for Business post-purchase surveys, Snocks found that many customers discovered the brand on TikTok, indicating stronger performance than click-based models suggested. A TikTok test also showed an immediate lift in revenue, helping Snocks confidently scale spend for Black Friday; the brand reported that its post-purchase survey ROAS for TikTok was more than four times higher than its click-based ROAS.

SNOCKS