Case Study: Hepsiburada drives more cost-efficient conversions with TikTok for Business

Driving more cost-efficient conversions with Dynamic Showcase Ads

Hepsiburada, one of Turkey’s largest e-commerce platforms, wanted to boost mobile app sales on TikTok by driving more cost-efficient purchases from both existing users and new users who had not yet made a first purchase. TikTok for Business supported the effort with a focus on app retargeting and Dynamic Showcase Ads.

TikTok for Business implemented Dynamic Showcase Ads with custom video templates, broad audience targeting, and behavior-based optimization fed back into its ad engine for more personalized delivery. The campaign outperformed Hepsiburada’s KPIs: cost per new customer was 20% lower than target, cost per session was 32% lower than target, and TikTok delivered a 3X higher conversion rate than the average of other channels.

Hepsiburada