Case Study: Hyundai boosts brand awareness with TikTok for Business

Driving mass awareness of the IONIQ 5 during The Big Game

Hyundai partnered with TikTok for Business to launch the fully electric IONIQ 6 and reach social-first audiences on TikTok. The challenge was to build awareness and drive video views with entertaining, creator-led content that felt native to the platform during a major North American sporting event.

TikTok for Business delivered an integrated campaign using a mix of TikTok products, creator marketing, and TikTok-first video ads featuring Kevin Bacon and Sosie Bacon alongside other creators. The campaign generated strong measurable results, including a 13% lift in ad recall, a 3.5% lift in brand awareness, a 2.5% lift in brand familiarity, and more than 242 million impressions.

Hyundai

Angela Zepeda

Chief Marketing Officer