Case Study: Ba&sh achieves 3x ROAS and 75% lower CPA with TikTok for Business Video Shopping Ads

Driving mass awareness and ecommerce traffic for the new 'Reebok X ba&sh' collection in France and the UK

Ba&sh partnered with TikTok for Business to improve e-commerce conversion performance by using Video Shopping Ads; the fashion brand’s challenge was to boost purchases and return on ad spend beyond what prospecting campaigns were delivering.

By implementing a conversion-funnel approach on TikTok for Business that emphasized advanced retargeting and stronger audience signals (with support from media agency tigrz), Ba&sh drove measurable gains: retargeting produced a threefold increase in ROAS versus prospecting and cut cost per acquisition by 75%.

Ba&sh