Case Study: Ray-Ban achieves greater awareness and lower CPA with TikTok for Business

Driving mass awareness and consideration for Ray-Ban Summer reinvented icons and enhancing the new Chromance lenses

Ray-Ban worked with TikTok for Business to boost its iconicity, strengthen brand relevance and love among Gen Z, and highlight how its Chromance lenses add color to everyday life. The campaign needed to drive both awareness and consideration for the new lens offering.

TikTok for Business delivered a brandformance approach using TopView 50%, Collection Ads, and In-Feed Ads, supported by creator-led content produced with Whalar and managed through TikTok Creator Management. The campaign generated more than 307 million video views, reached over 70 million users, reduced CPA by 40% versus the previous campaign, lowered bounce rate by 31%, and increased click-through rate by 20% on In-Feed Ads with Display Cards.

Ray-Ban