Case Study: Gojek lowers acquisition costs with TikTok for Business

Driving lower acquisition cost by retargeting Indonesian users on TikTok

Gojek, Southeast Asia’s leading on-demand multi-service tech platform, wanted to grow awareness and drive registrations for its new loyalty program, GoClub, in Indonesia. Using TikTok for Business, Gojek aimed to acquire both new and existing users while encouraging more users to sign up and engage with its services.

TikTok for Business implemented Conversion Objective campaigns to retarget existing users tracked through MMP partners, while also reaching broad audiences across Indonesia without limits on language, age, or gender. The campaign delivered strong results, improving cost per new user by 89% and increasing new GoClub users by 83%, while also helping Gojek boost brand awareness and acquire high-quality users at scale.

Gojek

Shindu Ramandita

Digital Media