Case Study: KOHO drives app installs and account registrations with TikTok for Business

Driving interest and acquisition with creator-led content

KOHO Financial partnered with TikTok for Business to support its always-on acquisition strategy and reach younger consumers early in their financial journeys. The goal was to drive more app installs and account registrations for KOHO’s free spending and savings account.

TikTok for Business used creator-led In-Feed Spark Ads featuring real KOHO users to authentically highlight the benefits of the card and app, including budgeting support, cash back, and credit building. The campaign delivered a 33% increase in account registrations, a 26% increase in installs, a 31% decrease in cost per acquisition, 52 million video views, and 4.4 million reach.

KOHO