Case Study: Homebox achieves 5x ROAS in KSA with TikTok for Business

Driving incremental performance in KSA by reaching the target audience with relevant messaging

Homebox, part of Landmark Group and a major home furnishings and decor retailer, wanted to grow its audience base and promote its products to shoppers in Saudi Arabia through an always-on approach. To support this goal, Homebox worked with TikTok for Business to reach the right audience with relevant messaging.

TikTok for Business used Dynamic Showcase Ads and In-Feed Ads, along with automatic placements and the “Homebox x TikTok” catalog, to deliver simple, native-style creative across multiple campaign objectives. This approach drove a 5x increase in ROAS and helped Homebox acquire iOS users efficiently at a SKAN CPI of $0.51, while also improving brand visibility and campaign cost optimization.

Homebox

Shahzeen Rizvi

Digital Marketing Specialist