Case Study: Magnolia Boutique boosts engagement and sales with TikTok for Business

Driving engagement with Voting Stickers and boosting sales with Product Links

Magnolia Boutique, a women’s apparel retailer, wanted to drive more engagement around its brand and newly launched seasonal items while connecting with shoppers in a more interactive way. Working with TikTok for Business, the BigCommerce merchant looked for a solution that could help turn product discovery into a more engaging, solution-based marketing experience.

TikTok for Business helped Magnolia Boutique run a “How-to-Wear” campaign using Voting Stickers to invite audience feedback and spark conversation, while also syncing its catalog through the TikTok Integration on BigCommerce and tagging posts with Product Links. The campaign generated 700,000 video views, a 40% engagement rate, a 12% conversion rate, and 35% higher sales than the site average, showing TikTok for Business as an effective driver of engagement and commerce.

Magnolia Boutique

Ali McConnell

Marketing Manager